Spontaneous Muse on Sales, Marketing, Intention & Belief!
Theme: Attract, Don’t Chase!
I don’t have to subscribe to scarcity mindset or fear mongering sales tactics to market my business.
That’s what I have learned in the past 5 years of running my coaching business full time.
When your business is you, it tests you in a way that is different to working for others!
Prior to this I worked in B2B & B2C biz dev & sales for over 20 years.
I believe people are becoming more emotionally intelligent & recognising scarcity-based tactics.
I can smell them a mile off these days & it puts me off.
When you believe in yourself & your business,
you do not need to ‘chase’ clients!
Now, if you know my work, you will know I am not going to talk about the obvious & I love to position things in a way that may encourage different thinking, so here goes!
Think about the word CHASE….
…it literally means running after something / someone & generally infers the idea of expending a lot of time & energy.
Grasping, striving, possibly struggling to capture something beyond our grasp!
It quite literally puts us on the back foot.
I mean, it already holds little appeal from this objective standpoint.
After all, I am not a stalker, nor am not hunting illusive prey!
Chasing also suggests that the person/potential client in question is moving in an opposite direction (terrible positioning!)
& that we are trailing behind them (physically & energetically)!
This is clearly not an aligned or balanced position. There is no authentic power here.
It is a ‘you & them’ scenario rather than cooperative counterparts that are aligned.
It speaks to a mindset that has embedded beliefs (which are common) around the idea that we can’t get results without it being a difficult & hard process.
It suggests we don’t have enough power to draw people towards us (with integrity not fear mongering marketing tactics)
& that the clients we are looking to serve, are literally beyond us / out of our league.
So let’s shift things up a gear shall we?
Because how we feel (emotions are one of the primary indicators of our belief system) about this, is key to enjoying the process & our work & purpose / calling.
ANYTHING is possible!
There is no good reason calendars cannot be full of aligned clients if the work we do is good & makes a difference.
Strategy, tools & techniques etc are vital, yes, I agree!
However, how much BELIEF we have in ourselves & our business cannot be underestimated because it will permeate every aspect.
There’s a really big difference (we can feel it & so can others) between chasing and attracting.
Think about the word ATTRACT.
(It ends with ‘act’ btw so yes action is a key component of making stuff happen)!
Nobody I know is so enlightened that they can simply meditate & make stuff happen in the world (I love meditation, it has changed me for the better, but I also make decisions & take action)!
We live in a physical reality, both inner energy work + practical action are the ideal required combination.
To attract something is far more powerful than chasing.
Doesn’t it just sound & feel better for starters?
It’s a much less tense & stressful vibe for sure.
To attract means to be of a magnetic quality (and we know how magnets work)
to be an aligned match with what we are looking for.
It is about having something that is of interest & value to others,
AND being in a high vibrational state (mentally / emotionally / spiritually) of personal power.
This is not to be confused with having power over others (that is dominance & a product of the negative ego).
I am referring to a sense of personal empowerment because we KNOW that we are aligned with our purpose, serving to the best of our ability with our unique blend of passion & skills.
This is to have complete faith & total belief in ourselves & our service.
The process still requires effort of course, but not in an exhausting way rooted in limiting beliefs about what is possible for us.
It can be done from a place of excitement, enthusiasm & abundance rather than a mindset of lack or not enough.
The intention behind it all is phenomenally different.
We are not behind anything or anyone.
We are creating from a place of authenticity & heart.
This is not an easy perspective shift, especially if you have had really challenging times.
But the past does not need to dictate the future.
It can be challenging to change thought processes because our minds are wired towards a negative bias (survival brain) & the culture we live in unfortunately often promotes this.
However, is it worth working on our own mindset & reminding ourselves to be positive, back ourselves & become all we can be? 100%!
2025 rhymes with THRIVE.
I am up for that, are you…?
Good Vibes, Amanda G
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